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Ana Paiva

Senior Product Designer & Illustrator

ana.paiva.design@gmail.com · +49 174 629 0656 · linkedin.com/in/anapaivadesign · copenickerstudio.com

Senior UI/UX Designer and Illustrator with over 10 years of experience leading end-to-end product design for global agencies and startups across Europe. Builds scalable Figma design systems, runs user research and design sprints, and collaborates cross-functionally with product and engineering teams to ship intuitive, data-driven interfaces.

Experience

Senior Product Designer & Illustrator, Freelance 2016 – Present

Led end-to-end UX/UI design across 20+ projects for global agencies and startups (Wunderman Thompson, AKQA, Meta Design, DHL), spanning SaaS, fintech, food delivery, and e-commerce. Built and maintained scalable Figma design systems, ran user research and usability testing, and collaborated cross-functionally with product and engineering teams from discovery through developer handoff.

Product Designer 2018 – 2020

MobiLab Solutions, Berlin, Germany

Worked as embedded Product Designer alongside engineering teams, translating UX requirements into shipped interfaces for DHL and Vapiano, ensuring design consistency from wireframe through implementation.

UX Designer 2015 – 2017

Techstars Startups, Berlin, Germany

Provided UX guidance, developed wireframes, prototypes, and interface designs for early-stage startups.

UX Designer 2014 – 2015

Foodora, Berlin, Germany

Provided UX guidance, developed wireframes, prototypes, and interface designs during the startup's growth phase.

Design Intern 2014

Landor & Fitch, Hamburg, Germany

Contributed to visual identity and brand strategy projects at a leading global brand agency.

Design Intern 2013

Wayra Telefónica Innovation Incubator, Munich, Germany

Supported design and innovation projects within Telefónica's startup incubator programme.

Education

UX Design Certification 2017

CareerFoundry

Master's Degree in Multimedia Design 2012

University of Coimbra, Coimbra, Portugal

Bachelor's Degree in Multimedia 2009

Viseu, Portugal

Skills

User research
A/B testing
Information architecture
Design thinking
Interaction design
Design sprints
UX/UI design
Agile & Scrum workflows
Ideation & prototyping
User needs analysis
AI integration in product design
No-code / low-code automation

Languages

EnglishC1, Professional proficiency

GermanB2, Upper intermediate

PortugueseC2, Native