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Fitz

A vector illustration project exploring playful characters, warm color, and simple storytelling in a clean, highly readable visual system.

Collect illustrations Vector Illustration Character Design Visual Storytelling
Fitz illustration key visual
Overview

Fitz is a vector illustration study focused on expressive characters, playful composition, and a friendly visual rhythm. The project takes a simple set of prompts and turns them into a cohesive series of scenes that feel approachable, lively, and easy to understand at a glance. The work leans on bold shapes, warm tones, and clear hierarchy to bring personality into every frame.

Fitz title and text illustration
Title and text
Opening scene and visual framing
Fitz activity illustration
Activity
A lively moment of engagement
Fitz break time illustration
Break time
A pause in the flow, drawn with softness
Fitz questions illustration
Questions
Visual prompts and reflection space

Brands I've worked with

AKQA Digitas Pixel Park Foodora Wayra Telefonica Blush Techstars Landor & Fitch Metadesign Wunderman Thompson Florada DHL MVP Factory Vapiano Minglabs AKQA Digitas Pixel Park Foodora Wayra Telefonica Blush Techstars Landor & Fitch Metadesign Wunderman Thompson Florada DHL MVP Factory Vapiano Minglabs