About me.

I'm Ana, a product designer and illustrator with 10+ years building digital products across Europe. I started in brand studios like Meta Design, AKQA, and Landor & Fitch, moved into product design for startups and scale-ups, and now work independently from Lisbon and Berlin.

What I care about is design that actually works, clear interfaces, considered interactions, and products people want to use again. I work best close to the problem, embedded in a team, where the process can do its job without the usual distance between designer and decision.

View CV ↗
Ana Paiva
Ana at Bauhaus
Ana at window
Ana Self Care
Experience

10+
Years

Senior UI/UX Designer and Illustrator helping agencies, startups, and founders create user-centred digital products driven by research and craft.

Select Agencies
  • Meta Design, Berlin
  • AKQA, Global
  • Wunderman Thompson
  • Digitas Pixelpark
  • Landor & Fitch, Hamburg
  • MVP Factory
  • MobiLab Solutions
Notable Clients
  • DHL
  • Vapiano
  • Techstars
  • Foodora
  • Wayra Telefónica
  • AirBeamTV
  • Blush Illustrations
  • Simcon
  • Cariad — Volkswagen
  • Palfinger
  • KGK Suisse
Services
  • UI/UX Design
  • Illustration
  • Brand Strategy
  • Design Systems
  • User Research
  • Consulting
  • Design Sprints

What people say.

"Ana is an amazing Design expert and a wonderful person. She has consistently shown great initiative, brought innovative ideas and implemented complex concepts in her solutions within short time frames. Ana utilizes her expertise in multiple domains and brings great value to the Team. Her self-management and communication skills bring the workflows to another level."

Svetlana Moldavskaya Lead Digital Product Designer

"Ana is a professional with amazing design skills, naturally recognizing the importance of situation analysis and interpreting all variables before making an informed decision. She always has the full picture of the project in her mind, going above and beyond her regular tasks. She is a very complete professional who can take any company she works in to the next level."

Daniel Carvalho Development Team Lead, Lares Online

"Ana is without a doubt a great creative professional who is always up to date with the new trends and tools in the design domain."

Vasco Afonso Senior Product Designer

"Ana is a brilliant UI Designer and Illustrator. She fostered a remarkable and respectful work environment with our team, as she regularly went above and beyond as a content lead, whether that was in terms of support, commitment or hard work."

Sepas Mohammadpour UI Designer, Art Director & Graphic Designer

For the complete versions and even more testimonials, check: linkedin.com/in/anapaivadesign

FAQ

I work on UI/UX design, illustration, and consulting projects for brands, agencies, startups, and founders — from product interfaces and design systems to brand identities, campaign visuals, and editorial illustration.

Most projects follow four stages: discovery → concept → development → final delivery. You'll be involved at each step with clear communication throughout, so there are no surprises at the end.

Just reach out with your idea and any relevant details, what you need, when you need it, and a rough budget if you have one. We can jump on a quick call to clarify scope and figure out the best approach together.

Every project includes 2–3 revision rounds at key stages — after the initial concept, after design proposals, and a final round for small refinements. Additional rounds are available at extra cost if needed.

Absolutely. I can work within your existing brand guidelines or help you evolve them — adapting to your brand's tone, audience, and aesthetic while bringing fresh thinking to the work.

Ed-tech, e-commerce, no-code tools, food & lifestyle, fintech, publishing, and more. I've worked with global agencies like AKQA and DPX, as well as early-stage startups and independent founders.

Yes — I'm based between Berlin and Lisbon and work with clients worldwide. Remote collaboration is my default, and I'm comfortable leading projects across time zones.

Let’s create together.

Big ideas start with a simple hello. Reach out and we’ll take it from there.

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Brands I've worked with

AKQA Digitas Pixel Park Foodora Wayra Telefonica Blush Techstars Landor & Fitch Metadesign Wunderman Thompson Florada DHL MVP Factory Vapiano Minglabs AKQA Digitas Pixel Park Foodora Wayra Telefonica Blush Techstars Landor & Fitch Metadesign Wunderman Thompson Florada DHL MVP Factory Vapiano Minglabs