Curriculum Vitae.

Ana Paiva

Senior Product Designer with 10+ years of experience designing digital products across global agencies, startups and product teams in Europe. Experienced in taking complex product problems from discovery and research through UX/UI, interaction design, prototyping, design systems and production handoff. Strong cross-functional experience working with product, engineering and leadership teams across enterprise, SaaS, fintech, e-commerce and consumer products.

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German B2
Portuguese C2
Senior Product Designer
Embedded within agencies, startups and product teams, leading product and UX/UI design from discovery through to delivery across 20+ engagements.
- Lead end-to-end product design across SaaS, fintech, food delivery, e-commerce and enterprise products.
- Partner closely with product, engineering and leadership teams to translate complex requirements into clear, intuitive digital experiences.
- Conduct user research, define user flows and information architecture, and develop wireframes, prototypes and high-fidelity interfaces.
- Design and evolve scalable Figma design systems to support consistency and efficient collaboration across teams.
- Facilitate design sprints, ideation and collaborative workshops to explore and validate product solutions.
- Integrate quickly into existing teams and take ownership of ambiguous design problems from discovery through to handoff.
Publicis · AKQA · MetaDesign · Wunderman Thompson · DHL · MVP Factory · Digitas Pixelpark · TrustYou · Simcon · Bettermile · AirBeamTV
Product Designer, Mobilab Solutions
Partnered closely with engineering teams to design and ship product features for DHL and Vapiano. Worked from technical constraints through to polished, production-ready interfaces. Collaborated across product and engineering to translate complex requirements into usable digital experiences.
UX Designer, Techstars Startups
Provided end-to-end UX support across a portfolio of early-stage startups. Developed wireframes, prototypes and interface designs to help founding teams validate and launch their first products. Worked directly with founders and multidisciplinary teams in fast-moving environments.
UX Designer, Foodora
Owned UX for core product flows during a period of rapid user growth. Developed wireframes, prototypes and interface designs supporting the evolution of the product.
Intern, Landor & Fitch
Contributed to visual identity and brand strategy projects.
Intern, Wayra Telefónica Innovation Incubator
Supported design and innovation projects within a startup incubator environment.
  • UX/UI Design
  • Interaction Design
  • Information Architecture
  • User Research
  • User Needs Analysis
  • Prototyping
  • Design Thinking
  • Design Sprints
  • A/B Testing
  • Design Systems
  • Figma
  • Agile / Scrum
  • Cross-functional Collaboration
  • Developer Handoff
  • AI Integration in Product Design
  • No-code / Low-code Automation
UX Design
CareerFoundry
Master's in Multimedia Design
University of Coimbra
Bachelor's in Multimedia